Best Intent Data Providers for 2026
Intent data tells you which accounts are actively researching your category. It is the fuel that makes ABM targeting work. Here are the best intent data providers for ABM teams in 2026.
State of This Category in 2026
Intent data has matured from a category curiosity to a default expectation in B2B marketing stacks. The big shift in the last two years has been around signal quality and the recognition that not all intent signals are equal. Bombora's co-op model still produces the broadest topic coverage but at lower signal intensity. G2 and TrustRadius produce higher-intent signals at smaller volume because they're scoped to review-site traffic. 6sense and Demandbase blend multiple sources and add predictive scoring on top. ZoomInfo bundles intent as part of its broader data platform, which has driven adoption but also commoditized the standalone intent purchase. New entrants like Common Room have introduced different signal types altogether, drawn from community activity rather than web traffic. Pricing has gotten more transparent at the lower tiers but remains opaque at the platform-bundled tiers. The biggest unmet need is signal-to-noise filtering: most buyers struggle to convert raw intent surges into actionable sales prioritization without significant ops work. Vendors who help solve that problem rather than just sell more data tend to retain better. Multi-source blending (running Bombora plus G2 plus a third signal) has become the mature-team default.
Quick Comparison
| Tool | Rating | Starting Price |
|---|---|---|
| Bombora | 4.0/5 | Starting at $25K/year |
| G2 Buyer Intent | 4.1/5 | Bundled with G2 Marketing Solutions |
| TrustRadius Intent | 3.8/5 | Bundled with TrustRadius for Vendors |
| ZoomInfo Intent | 3.7/5 | Bundled with ZoomInfo plans |
#1 Bombora
★★★★☆ 4.0/5 (223 reviews) | 4 job mentions
B2B intent data cooperative powering account-based marketing
Pricing: Starting at $25K/year, enterprise tiers available
Best for: Any B2B company that wants to know which accounts are actively researching their category
Top strengths: Largest B2B intent data cooperative (5,000+ sites), Powers intent data for 6sense, Salesforce, and others, Proprietary Company Surge scoring
Watch out for: Intent signals can be noisy, Cooperative model means competitors see similar data
Read Full Review →#2 G2 Buyer Intent
★★★★☆ 4.1/5 (178 reviews) | 5 job mentions
Intent signals from the world's largest B2B software marketplace
Pricing: Bundled with G2 Marketing Solutions, starting at $15K/year
Best for: Software companies listed on G2 that want to identify active buyers
Top strengths: High-intent signals (active buyers comparing software), Real-time notifications when accounts visit your profile, Category-level intent (accounts researching your market)
Watch out for: Only captures G2 traffic, not broader web, Limited to software buyers (not all B2B)
Read Full Review →#3 TrustRadius Intent
★★★★☆ 3.8/5 (112 reviews)
Downstream intent data from verified B2B buyers
Pricing: Bundled with TrustRadius for Vendors, starting at $10K/year
Best for: Software companies that want deep-funnel intent signals from verified buyers
Top strengths: Downstream intent (comparison, pricing, shortlist signals), Verified reviews add credibility, Lower price point than G2 and Bombora
Watch out for: Smaller traffic base than G2, Less category coverage
Read Full Review →#4 ZoomInfo Intent
★★★★☆ 3.7/5 (145 reviews)
Intent data integrated into the ZoomInfo sales intelligence platform
Pricing: Bundled with ZoomInfo plans, $15K-$40K/year range
Best for: Teams already using ZoomInfo that want intent data without a separate vendor
Top strengths: Integrated with ZoomInfo's massive contact database, Easy to activate (contacts already available), Combines intent with technographics and firmographics
Watch out for: Intent data quality trails Bombora and G2, Bundled pricing makes it hard to evaluate standalone
Read Full Review →How to Decide
For teams new to intent data: start with G2 or TrustRadius intent if you already maintain a listing on either site. The signal is high-intent, the integration is fast, and the value is easier to defend internally. Budget low to mid five figures annual. For teams running outbound at scale: Bombora through your ABM platform (Terminus, RollWorks, 6sense) for topic-level signals feeding SDR prioritization. The platform markup is acceptable because the activation layer is included. For teams with RevOps resources and warehouse-native stacks: Bombora direct for maximum topic flexibility and custom workflow integration. Build your own scoring model on top. Budget low five figures annual for the data, higher for ops time. For mature ABM programs at enterprise scale: 6sense or Demandbase for predictive intent that blends multiple sources into a buying-stage framework. Bundle the platform plus intent rather than buying separately. For PLG and community-driven B2B: add Common Room for non-traditional signals from Slack, GitHub, and developer activity that web-traffic intent misses entirely.
Honorable Mentions Worth a Look
Buyers should also consider TechTarget's Priority Engine for IT-heavy verticals where its publisher network and editorial reach produce stronger signal than general topic coverage. Foundry intent (formerly Triblio) for IT and enterprise tech audiences specifically. LinkedIn Sales Navigator's buyer intent for late-stage shortlisting signals derived from LinkedIn behavior. And HG Insights for technographic intent that ties intent topics to specific technology stack signals. None of these replace the core providers but they fill gaps for specific use cases.